Advertise a Virtual Event Platform
With a virtual event platform, you can host meetings, conferences or exhibitions that are accessible to attendees across the globe. But ensuring that your online event is well-received requires specific marketing and promotion techniques. Thankfully, many standard pre-event communication strategies remain relevant for this unique type of event. The flexibility, scalability, and cost-effectiveness of virtual events make these platforms increasingly popular, as they allow global participation without the logistical challenges or expenses associated with traditional in-person gatherings.
First and foremost, you should be clear about the value that your virtual event will provide to those who participate. Ensure that this message is conveyed across all event content, including fun teaser videos and the event landing page. It can also help to include some social proof from previous attendees, to help sway those who might be on the fence about attending.
Next, a key to engaging a remote audience is understanding their digital habitats and the content they are most likely to consume. Using this information, you can then select the best platform and communication channels to promote your event on. This approach conserves resources and helps you to focus on delivering valuable content to those most likely to attend and engage.
Once your event is live, you’ll need to continue the conversation by sharing session recordings and other follow-up content. This keeps your audience engaged and connected to your brand, while also helping you collect data that can be used to improve future events. Furthermore, virtual event platform provide post-event analytics, helping organizers track attendance, engagement levels, and other key metrics to measure the event’s success.
How Do I Advertise a Virtual Event Platform?
Another important way to keep the engagement going after your event is to make your virtual event platform easy to navigate and use. The right software will allow you to create a dynamic event website that includes a chat feature, breakout sessions and networking lounges. This will help to build a sense of community and encourage conversations among attendees throughout the duration of your event.
When promoting your virtual event, don’t forget about your email list. Despite the common perception that email marketing is dead, this channel is still one of the most effective ways to reach your target audience and drive event registrations. Start with a compelling subject line to get the attention of your subscribers, then follow up with content that highlights key event details and speakers.
Finally, don’t forget to offer a price-per-attendee plan for your event. This is ideal for those who want to run occasional events and are unable or unwilling to commit to an annual membership. With this model, you only pay for the number of attendees that you actually have at your event, which is perfect for balancing budgets and keeping events on track. Additionally, the virtual event platform should offer a mobile experience that is fully optimized for smartphones and tablets. This is crucial to ensuring that as many attendees as possible are able to participate and that they have the best experience while doing so.
Whether you’re looking for the best virtual event software or a platform that offers white-glove customer support, consider the user experience. It’s important for both organizers and attendees to have a seamless experience during the event and after it ends. Evaluate the number of integrations available, ease of registration and navigation, and the ability to get help in less than 30 seconds if needed.