Digital Marketing

AI hype is following a well-worn path. During the dot-com boom, we were promised the internet would bring an overnight…

AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in execution, effectiveness and alignment.  “The…

The move from static, rules-based campaigns to AI-driven decisioning is as significant as the earlier shift from batch email blasts…

B2B SaaS user journeys are rarely straightforward. Unlike the faster, more direct paths common in B2C, SaaS buyers take longer…

The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer discounts and continued supply…

Marketers rarely share A/B test results. With AI, that’s becoming a bigger problem — and opportunity. AI can deliver significant…

As data and AI become the dominant forces in marketing, the real question is no longer if your martech stack…

As B2B marketers, we’ve spent the last decades optimizing channels, refining nurture streams and automating campaigns. But something’s shifted in…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Three out of four U.S. shoppers expect to…

I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too…

High inflation, recession fears and ongoing uncertainty are putting tremendous pressure on companies across industries. With marketing often viewed as…

HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in Boston. With so much change…

Marketers today aren’t just swimming in data — they’re besieged by it. Every campaign, click and customer touchpoint continuously generates…

Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s…

MOps professionals are the backbone of modern marketing. But somewhere between the constant pings, last-minute quick asks and dashboard emergencies,…

What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure?…

Your brand message is no longer entirely yours to control.  AI systems have become storytellers, shaping how consumers discover and…

The promise of account-based go-to-market (GTM) has always been clear:  Align marketing and sales around the highest-value accounts. Deliver personalized…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s “2025 Black Friday Cyber Monday (BFCM)…

Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the signals that reveal which customers…

This article was co-authored with Michael Maziarka, VP Analyst in the Gartner Marketing Practice, specializing in customer experience, customer success…

Salesforce introduced details of its Winter 2026 release this week, and the expansion and integration of Agentforce into marketing teams’…

AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional — sometimes unnecessary. That’s convenient for…

Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs…

Marketers are racing to harness the power of AI to deliver deeper insights and more personalized customer experiences. But there’s…

Referral traffic from ChatGPT to websites is down 52% since July 21, according to Profound’s Josh Blyskal, who analyzed more…

What if you ignored your high intent signals — no follow-ups, no calls, no emails — to see if leads…

As marketers working in retail gear up for their most significant time of year, email campaigns are central to their…

Marketing teams often fall into the trap of fixing complex problems by focusing on either process or technology.  The result?…

Search is changing fast — and so is how people discover content online. AI-driven tools like ChatGPT are cutting into…

Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks, manual processes and an overwhelming…

Marketers love bold words. Radical candor. Radical transparency. Radical acceptance. They sound daring, but in practice, they’re often hollow —…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for Attention as AI Redefines…

Trade shows and virtual conferences still dominate marketing calendars, especially for field marketing teams. But more sophisticated ABM programs are…

Are you looking to boost your app’s growth and turn new users into loyal fans? Join Adobe product experts for…

The rise of AI-powered search has profoundly changed how people learn, discover, and decide. For brands, maintaining site health now…

I just came back from a journey. I adopted Luca, a 100-pound standard poodle, in Palm Springs, California, and drove…

AI usage is widespread in revenue organizations, with 68% of sales and marketing professionals using AI at work and 51%…

Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social media engagement into owned…

Marketing is undergoing a structural shift — not only in how content is created, but in how campaigns are orchestrated,…

Before you know it, the holiday shopping season will be here and they do every year, ecommerce marketers will face…

Marketing departments are missing goals left and right. Your marketing isn’t converting because the way you’re talking about your offer…

They were so close. After months of research, the marketing tiger team had identified the perfect path forward for AI…

I may live in a marketing-measurement bubble, but if you’re a brand — especially a consumer brand — you’ve likely…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Fewer than half (47%) of marketers surveyed for…

TL;DR: Take the 2025 MarTech Replacement Survey. The 2024 MarTech Replacement Survey gave us insights into how marketers evaluate and…

July was another month with more than 100 updates rolling out to HubSpot users. With each month, the company continues…

The value is real, the hype is louder, but progress has been slower than most admit. Unlike martech tools that…

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant…

You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas…

Marketing has evolved beyond static roles and siloed teams. In today’s hyper-dynamic environment, customer expectations demand more: speed, relevance, empathy,…

“AI is really the revenge of the English major,” said Teresa Barreira, CMO of digital consultancy Publicis Sapient. “You don’t…

Last week, Google published a blog post rebutting claims of declining website traffic from Google Search.  “Overall, total organic click…

The traditional divide between marketing and IT has faded. Today, these two functions operate in lockstep, redefining how organizations manage…

Every go-to-market leader is chasing higher close rates, larger deals and faster velocity. What if those outcomes aren’t simply the…

In this episode of Playbook Broken, Ed See, chief growth officer at Zeta Global, joins us to explore the evolving…

Generative engine optimization (GEO) is quickly becoming essential for brands that want to stay visible in an AI-driven world. It’s…

For a while, prompt engineering felt like strategy. Craft the perfect input, unlock perfect output. Add a few tokens here,…

A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content…

Ad fraud isn’t only a problem for consumer marketers. It’s increasingly infiltrating B2B—primarily through fake leads. With high demand for…

Last week, Salesforce and ServiceNow invested $1.5 billion in Genesys, a customer experience vendor that built its business powering contact…

Monday’s stand-up starts with a mystery: our dream prospect — an enterprise logo we’d flagged as a high-fit target months…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. More than one-third (37%) of professionals report that…

Let’s be clear – this is our choice. We can be proactive and take some risks, or not. This is…

In many organizations, decisions are made in boardrooms, far removed from the customer’s reality. Metrics are dissected. Dashboards are studied….

Probabilities drive decisions. A company that’s 80% certain there’s a viable market for a new product will act very differently…

Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it —…

CTV advertising introduces unique challenges in targeting, measurement and creative supply — and that’s just for B2C brands. Throw in…

There are more than 15,000 martech tools available on the market today, and each of them is a potential risk…

Adobe Marketo Engage began rolling out its July 2025 product updates on July 11, 2025, and enhancements are rolling out…

Nearly two months after introducing a deep research connector for ChatGPT, HubSpot announced today a CRM connector for Anthropic’s Claude…

It’s not the easiest time to be an email marketer. Gmail and Yahoo’s evolving spam guidelines — compounded by earlier…

Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face…

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained…

AI is now your silent brand manager.  Marketing leaders face a new imperative: engineer a brand identity that machines can…

There is an old web adage, “Either you buy a product or you are the product!” I rephrased this years…

Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb — and so does investment…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Revenue Operations (RevOps) is undergoing a rapid transformation,…

Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI coulRecently,…

In 2023 and 2024, Delaware fundamentally changed the rules on fiduciary duty. The threshold for breach was lowered to negligent…

A few years back, I joined a company with a smart, seasoned content team. Behind the scenes, the system was…

In this episode of Playbook Broken, we delve into the shifting landscape of business marketing and sales playbooks. We welcome…

Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that keeps causing accidents. It sounds weird,…

If you own a marketing budget, you know they’re under constant scrutiny. Business leaders want to see every dollar spent…

Content consumption has fundamentally changed. Attention is fragmented, habits are dynamic and expectations are higher than ever. Every swipe, skip…

Optimizing for Google’s AI Mode—and AI search more broadly—isn’t just a tweak to your existing SEO playbook. It’s a shift…

With more than 100 product updates released last month, June continues HubSpot’s momentum in AI innovation, CRM flexibility and cross-team…

Marketing isn’t suffering from a lack of tools or ideas — it’s suffering from operational entropy. Every new tool, tactic…

Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketers appear to be generally satisfied with their…

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not…

Zero-click search is becoming the norm — AI delivers instant answers, and users rarely look beyond them. However, when the…

For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been…

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based…

Could your revenue team use better open rates?  How about improved reply rates? Or faster deal velocity? The key to…

ChatGPT, Gemini, Perplexity: these are the new operating environments. Your content must be invokable inside them, or no one will…

Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use…

The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics….

Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal…

We put a lot of faith in systems — dashboards, tools, processes — hoping they’ll deliver performance. But real results…

After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. …

Congrats! Your team just delivered an outstanding conference. The speakers were dynamic, sponsors were happy, customers got face-to-face time with…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “How to Align Sales Engagement Strategies With…

Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a startup that uses AI to…

(This article was co-written by Ayse Guvencer) Giving the keynote at a convention for CFOs, I said: “The market for…

Product messaging works when it creates recognition — when the reader thinks, “this is for me.” That moment sparks belief…

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape…

This year, Pride Month saw a marked decrease in ad spending and corporate engagement with the LGBTQ+ community. It would…

The pressure to modernize your marketing technology stack is real. Your competitors seem to be running circles around you with…

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under…

Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records,…

Google Analytics 4 (GA4) made a lot of headlines when it replaced Universal Analytics two years ago. Marketers, upset about…

Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of…

Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications…

Amazon Ads. It’s an expansive ecosystem of tools, insights and performance levers, many of which remain underutilized or unknown by…

Most marketing measurement models operate on a simple assumption: effects are additive.  Campaign A drives 100 leads, Campaign B drives…

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and…

AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility…

Today, Cloudflare unveiled “pay per crawl,” a way for websites to charge AI crawlers for access. Currently in private beta,…

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and…

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is…

Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of outright disapproving entire ads, it reviews individual…

Finally, vacation season is here. School is out for most students, and parents want to take a break or send…

Great marketers know how to analyze campaign data and pull the right performance levers. However, creative quality often takes a…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Popular LLMs like Google Gemini and ChatGPT have…

There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of…

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This…

The IAB released its new Gaming Measurement Framework today, designed to make gaming campaigns easier to understand, compare and optimize….

Feeling the squeeze of economic uncertainty? You’re not alone. With tariffs and geopolitical tensions weighing heavily on the economy, marketing…

The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised not to engage in…

Marketers need to keep pace as consumers use an ever-increasing number of channels to engage with brands. That often leads…

Salesforce this week announced Agentforce 3, which the company says will give Agentforce customers the visibility and control they need…

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained…

Most companies aren’t failing at AI because of bad tools. They’re failing because every team is pulling in a different…

Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch?…

In this episode of Playbook Broken, I dive into the rapidly changing landscape of marketing, driven by AI and automation….

This article was co-authored by Rachel Smith, a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: MarTech 2025 State of Your Stack Survey….

Multi-touch attribution (MTA) is a waste of time and money. This isn’t a controversial statement anymore. Few disagree except for…

Marketing has experienced a significant evolution roughly every two decades. We went from the 4 Ps of marketing, introduced in…

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are…

Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition of real-time CDP vendor Relay42….

Most people still think of AI as a tool for generating content or powering chatbots. But agentic AI is already…

I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert….

Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce…

Today’s marketers are being asked to do more with less—but siloed tools and fragmented data make it nearly impossible to…

Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase relevance in an environment where consumers…

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars…

Making the best targeting decisions can have a compounding effect on return on ad spend (ROAS), according to new data…

Customer data platforms (CDPs) have an identity crisis. Ten years after they first emerged, CDPs finally got their nod from…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. When measured by conversion rate, the average AI…

Most ABM programs run on static data and generic assumptions. Marketers spend countless hours crafting personalized campaigns based on firmographics,…

If you find yourself increasingly turning to large language models (LLMs) like Google Gemini or ChatGPT when searching for information…

As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance. Without clear ethical guidelines and…

There’s a troubling trend in boardrooms worldwide. As companies move from startup mode and scale into growth-stage execution, many are…

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the…

Welcome to Playbook Broken, where outdated marketing tactics are left behind. In this episode, we meet Matthew Kay, ActiveCampaign’s new…

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all…

The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix long-standing payment problems in the…

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is…

In B2B, complex buying decisions are rarely made on impulse. Yet, many marketing programs still focus almost exclusively on capturing…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “The Human Marketers Report” from Magnolia and…

Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed,…

Over the course of my career, I’ve worked with hundreds of teams using CRMs, and I’d sum upthe experience like…

The announcement on Wednesday that HubSpot built a deep research connector to ChatGPT generated a lot of excitement among HubSpot…

I was digging into a potential client recently, a 10-figure B2B SaaS company with an eight-figure marketing budget, a top-tier…

Building a martech stack requires careful consideration — alignment with business goals, key features, integration, and compliance. But in higher…

Growing your opted-in database is everything. These data assets are not only the bedrock shaping the performance and direction of…

HubSpot announced today the launch of a deep research connector with ChatGPT.  More than 75% of HubSpot customers are already…

Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s all manipulation, no persuasion!  I’ve…

Salesforce today announced a major update that integrates Slack more deeply into its platform. The idea is to let teams…

Pegasystems kicked off the Pegaworld user fest today by announcing a range of AI-powered tools designed to simplify how enterprises…

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. However, capturing the benefits…

Side giggers are getting more attention and are growing in number. Platforms like Fiverr, Upwork and others let them easily…

Managing a customer’s experience throughout their complex journey is challenging. Interests and behaviors do not work in straight lines, and…

Businesses spend an average of 26.6% of their marketing budget on email, but many aren’t optimizing for inbox placement, according to…

B2B buyers aren’t searching the old way anymore. Google’s AI Overviews, OpenAI’s ChatGPT, Perplexity and Copilot Search in Bing have changed how we…

Ecommerce teams often lack a full view of user behavior. Without precise data, efforts to improve product pages, checkout flows…

According to a 2024 Gainsight report, 73% of churned customers said they never saw value early enough to justify their…

Marketing leaders are facing intensifying pressure: do more, prove more, and spend less. In this environment, resilience isn’t just a…

Today, Invoca announced its acquisition of Symbl.ai, an AI-driven human intelligence platform. The combination is aimed at giving marketers better…

After more than a year of trying, Salesforce announced today it is buying data management company Informatica for $8 billion….

Consumer confidence has been increasingly volatile since the presidential election. The new administration’s higher tariffs, lower government spending and radical…

Generative AI is astonishing and frustrating. There’s so much promise, and vendors are constantly releasing new capabilities. But it’s too…

B2B teams are producing more content than ever — and getting less out of it. Social feeds are saturated, attention…

When account-based marketing (ABM) came along in the early 2000s, I was really excited and hopeful. I thought it would…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “AI Adoption in Running Enterprise Revenue,” Clari….

Google’s AI Overviews and large language models (LLMs) have severely eroded clicks, click-through rates and organic traffic to websites. But a new Siege Media…

As we all navigate these confusing times, there’s a lot of talk about scenario planning. However, much of what’s said…

Your organization is probably in compliance with the latest email authentication standards required by Apple, Google, Microsoft and Yahoo, which…

Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in…

Google Marketing Live 2025 was – no surprise – all about AI. Again. The event made it clear that AI isn’t…

“Head of marketing” is the non-committal title a startup CEO often gives their early-choice marketing leader. It sounds promising —…

Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a…

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is…

As you likely know, there are now 15,384 martech solutions on the market, thanks to an update earlier this month…

Many companies are trying to implement AI transformation — but most stall because the focus is on technology, not of…

You burned through $5K on paid social, and all you got was a trickle of clicks and a mountain of…