Digital Marketing

In April, Warner Music Group sued the viral bakery chain Crumbl for $23.85 million, claiming it used 159 copyrighted songs…

The AI wave hitting digital marketing is filled with slop – AI-generated content that doesn’t engage people or search engines….

The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll….

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As…

If your loyalty strategy still revolves around points and perks, it’s time for an update. Consumer allegiance is no longer…

In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of…

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing…

Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and a conversion machine, all in…

If you’re looking to take your generative AI use up a notch, Gemini GEMS is a solid next step for…

The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics…

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is…

Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured…

“We need better integration between our systems.” I hear this from marketing leaders constantly, followed by questions about middleware, APIs…

Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. Sending follow-up…

I recently listened to “If You Could Live Anywhere” by Melody Warnick, a thoughtful guide for remote workers deciding where…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Chiefmartec.com. Click to enlarge. Scott Brinker of…

Whether they’re digital natives or prefer traditional channels, today’s customers share one expectation: relevance, wherever and however they engage. But…

FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs.  It found that 64% adopted…

Figma is rolling out four new products and enhanced AI features for its collaborative design platform. Unveiled at its Config…

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, not with…

The U.S. Department of Justice is calling for Google to break up its digital advertising empire after a federal judge…

Looking to do more with your first-party data? Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and…

One of the things we look forward to on MarTech Day every year is the introduction of the latest martech…

A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially…

Long gone are the days of experimenting with influencer marketing. It’s now a proven lever for strategic growth. But outperforming…

Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes…

The marketing qualified lead (MQL) is one of the most widely used metrics in marketing — but it’s increasingly under…

Click to enlarge. Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be…

Marketers understand something that no one else in business seems to get: Everything is marketing. Operating procedures, building appearance, personnel…

If we’re all honest about living and working in 2025, then we’d admit we’ve been suckered by a slick pitch…

The ongoing battle to clean up, unify and activate data led to another acquisition this week, as Fivetran announced it…

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands….

Relax, humanity, there’s at least one thing you still do better than AI and that’s sucking up to the boss….

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an…

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a…

Even the best content is useless if it can’t be found or reused. And for too many marketing teams, Digital…

AI is changing how clients view creative work. Even the best human efforts are starting to be questioned — not…

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video,…

Can OpenAI make money?  Execs at the revolutionary-and-money-burning company think so. They are telling investors it will “turn cash flow…

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie, CMO at Terakeet, about brand safety…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: SAP Emarsys and Deloitte. Click to enlarge….

Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI…

Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to…

The way we work has changed significantly in the last five years. Some trends, like the increase in work-from-home flexibility…

Marketers may not know what keeping third-party cookies in Chrome means for Google, but they know it is not a…

Imagine your inbox is no longer a hodgepodge of personal messages, replies, announcements, alerts and commercial messages you must scroll…

B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new…

Let’s be honest: too much B2B content is AI‑generated junk posts that chase rankings and leads and deliver little value….

Legacy platforms weren’t built for today’s pace of marketing. When content teams are blocked by outdated systems, slow performance, or…

Monday’s verdict that Google unlawfully monopolized key ad tech markets marks a seismic shift for the industry. Beyond its impact…

Remember when “digital transformation” meant getting everyone on email? Those days feel quaint now. When I attended the Marketing AI…

The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have…

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value — especially amid economic…

Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone — 40% of CMOs say improving…

Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. Judge Leonie Brinkema sided with the…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: The 2025 AMA Marketing Skills Report. Click…

Digital transformation has reached near-universal adoption — but success remains elusive. Most large organizations have spent the last decade modernizing…

You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d like. You didn’t cut corners….

Who needs Big Brother when you have LG smart TVs? The devices could soon be doing more than just displaying…

The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the…

HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant.  HubSpot entered the AI game when it…

2025 is shaping up to be the year of AI — or is it? Every martech vendor seems to be…

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts…

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization….

I find myself on my home’s third dishwasher, third refrigerator and fourth stove. It might be that manufacturers aren’t making…

Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across…

Big Tech’s AI spending will get a big hit of reality no matter how World War Fee (h/t The Register)…

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Conga and Ascend2. Click to enlarge. Revenue…

Canva this week launched Visual Suite 2.0, the company’s biggest product launch since 2013. It’s a significant overhaul designed to…

Validity announced yesterday its purchase of Litmus, an email optimization and testing solutions provider. The acquisition aims to create a…

There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message should come as a big…

With 132 updates launched in HubSpot last month, we’ve identified the 14 most impactful changes to optimize your team’s performance…

AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your…

In pursuit of creating the most interesting, creative and drool-worthy marketing content, I’ve become a bit of a software nerd….

I recently bought a pair of Beats headphones — not because I desperately needed new audio gear, but because LeBron…

AI proficiency is becoming a critical differentiator for marketers. HubSpot’s co-founder and CTO Dharmesh Shah says we’re at an inflection…

CTV, one of 2025’s projected fastest-growing channels, offers just about all of linear TV’s storytelling benefits, with digital targeting precision…

AI is rewriting the rules of marketing — and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI…

Most marketers define their competition too narrowly — and it’s costing them. They focus on companies that offer similar products…

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our…

Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of…

Marketing’s obsession with short-term wins has created a dangerous cycle. Brands keep investing in what’s immediately measurable while neglecting long-term…

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and…

One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations…

News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant…

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s…

Stories I noticed while watching the Dow and realizing I picked the wrong week to stop sniffing glue. Goose smashes…

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation….

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive…

The go-to-market (GTM) landscape is undergoing a fundamental transformation. It is moving away from outdated strategies and embracing new imperatives…

B2B tech stacks are becoming increasingly complex, with too many point solutions —  some rarely used — and mounting SaaS…

What if the key to customer loyalty isn’t faster shipping or flashier ads but a cleverly timed stroll down memory…

The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. But just like the fortune…

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024.  Wistia’s…

Consumers expect every email to feel like a one-on-one conversation. But when your data lives in silos, it’s impossible to…

Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according to a recent study, and…

Yesterday, I saw Studio Ghibli’s “Princess Mononoke” in IMAX. It was probably the sixth time I’ve seen it, making it…

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face…

Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B…

Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million. …

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me…

Despite the widespread adoption of social media and the rise in SMS and RCS messaging, email remains a vitally important…

Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble…

Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable…

I am often surprised by how many C-level, SVP, VP and even director-level executives delegate the content and other aspects…

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If you’ve been wondering how AI can…

AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies…

Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of…

Marketers love AI, but consumers … not so much. That’s the broad takeaway from our review of nine recent reports…

When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are “extremely…

Companies spend years growing audiences on LinkedIn, Facebook, Slack and other platforms. They pour money into content, engage in endless…

Half of all Americans use AI, according to a survey by Elon University’s Imagining the Digital Future Center.  And it’s…

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible…

Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions — and personalization is…

Share of search is a marketing metric that looks at all of the branded searches beging done in your category…

By 2028, traditional B2B marketing and sales tactics — from demand generation to outbound prospecting — will be nearly unrecognizable…

Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the…

Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more…

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is…

Can you imagine an AI start-up saying no to money from investors?  DeepSeek founder Liang Wenfeng is doing just that. …

If you’ve been around the corporate world long enough, you might remember when “failing up” was the latest concept in…

Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s data needs,…

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding…

Fewer than one in five marketers report seeing high utilization of CDP platforms, according to Gartner. While this indicates CDPs…

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both…

AI agents are changing the game for business in general and marketing in particular. While they bring automation and efficiency…

Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. However, they also have limitations…

Marketing budgets are doing two things right now — tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing…

Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. However, ad buyers are concerned…

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean…

With the rise of genAI search channels, users are searching more conversationally and intuitively, forcing brands to rethink their approach…

AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting…

Salesforce and Microsoft unveiled new AI sales agents yesterday, fueling a fiery corporate grudge match. Salesforce announced the upgraded Agentforce…

In B2B, the account-based strategies that delivered results just a few years ago are now table stakes. In a world…

Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently…

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much…

LinkedIn is one of the best sources of data available for B2B sellers, but the Microsoft-owned platform is known for…

Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey….

Want to make your product seem like it’s on the cutting edge of trendy? Add “agent” to its name. Demandbase…

This webinar explores a structured approach to managing marketing campaigns from start to finish, focusing on practical tools and techniques…

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that…

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery…

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer…

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding…

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. …

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how…

Most organizations use email marketing automation, but does your campaign have the right triggers for your marketing funnel and customer…

The media shake-up is happening now, and traditional outlets are struggling to survive. Legacy media is clinging to outdated business…

I didn’t make a year-end CDP prediction for 2025 last year, but if I had, consolidation among independent CDPs would…

Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in….

Shoppers expect fast, accurate, and personalized search results—but many retailers still struggle with product discovery. The State of Product Discovery in…

Stop me if this sounds familiar. You craft a marketing strategy that checks all the boxes: Bold, data-driven and designed…

AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re…

As privacy regulations evolve and consumer expectations shift, marketers face a growing challenge: delivering personalized experiences while respecting data privacy….

For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array of tools designed to solve…

Agentic AI — which is a couple of apps working together and not a true AI agent — is hot…

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and…

Adobe today announced the general availability of Adobe Real-Time CDP Collaboration, which was first announced in the spring of 2024. …

This article was co-authored by Matt Wakeman, Weicong Zhao and Joseph Enever, analysts in the Gartner Marketing Practice, covering marketing…

You’ve spent hours crafting the perfect ad — strong creative, sharp copy, precise targeting. But instead of conversions, you’re seeing…

AI adoption by marketing teams often feels messy and uncoordinated. Without a clear plan, efforts remain experimental, with limited impact….

Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else….

What if anyone on your marketing team — whether they’re an analyst, a campaign manager or even an intern —…

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for…

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales,…

Last week, OpenAI CEO Sam Altman announced ChatGPT users will have unlimited access to its upcoming GPT-5 release free of…

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is…

The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. That’s according to the 2025…

HubSpot unveiled a whopping 111 updates last month, and we’ve identified the 14 most impactful changes to optimize your team’s…

The January release for Adobe Marketo Engage unveiled a new email designer with the promise to “improve productivity and efficiency.” …

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows…

Join experts from OneTrust and Snowflake for an exclusive look into how modern organizations are integrating privacy and consent management…

Target’s decision to scale back its diversity, equity and inclusion (DEI) initiatives — including its flagship “Belonging at the Bullseye”…

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide…

Most brands replace their martech tools within five years, according to the most recent MarTech Replacement Survey. chasing better features,…

Generative AI isn’t just transforming marketing — it’s already embedded in how marketing teams work. From researchers using AI to…

A PR crisis is one of the most daunting things an organization can face. Companies in industries like healthcare, AI…

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging…

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta…

Sales enablement technologies like Seismic, Outreach, Salesloft and Salesforce’s Sales Engagement evolved to automate outbound selling. These tools help sales…

Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. While…

Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As…

Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same…

I am not a brilliant fella, but I have moments of brilliance from time to time. Here are a few…

Choosing the right paid media channels is key to B2B advertising success.  This guide covers the best PPC platforms —…

Your customer base is the single greatest determinant of your future success. In the competitive world of B2B, you’re in…

Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and changing…

Let’s play a quick game of What Should This Tech Startup CEO Do? Company strengths:  The company pioneered a technology…

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals….

If your social feeds and inbox look like mine, you can’t avoid the AI hype. I recently read a paper,…

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say it’s the single most important…

Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search — and ChatGPT sent more traffic…

Salesforce is cutting 1,000 employees while it is in the middle of hiring 2,000 new ones. The layoff of more…

Ever wondered if your Mac mini M4 Pro could become an LLM powerhouse? The short answer: not exactly  —  but…

Look at your marketing stack. That sprawling collection of tools tells a story of ambition, necessity and maybe a little…

By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024,…

Marketing isn’t about tactics, tricks or tools — it’s about having the right conversation with the right audience. Without a…

Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected…

AI is reshaping marketing, but jumping on every new tool isn’t the path to success. True AI readiness comes from…

Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data…