Digital Marketing

There is a lot of talk about AI’s impact on digital marketing, but you need data to know if that…

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized…

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty….

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan…

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub…

Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last…

This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key…

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to…

As September drew to a close, so did Oracle Advertising. The withdrawal from the ad business had been abruptly announced…

This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The…

Salesforce suffered an outage across a number of instances Tuesday, making some features of its platform unavailable to users, while…

U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. Even though Nobel Prize-winning…

This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years…

WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you…

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has…

The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. 13, 2024. The…

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023…

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited…

Picking stocks is high on most people’s list of things you shouldn’t use AI for, right behind making health care…

This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center…

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe…

Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce has purchased this…

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses…

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers…

Many companies are struggling to prepare their organizations for generative AI. As they navigate this process, they typically choose from…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

This is the second year that Salesforce’s Dreamforce and HubSpot’s Inbound conferences happened in the same week. That is, unless…

One of the most powerful things about generative AI is how quickly you can turn ideas into reality. After watching…

Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their…

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest…

One of your vendors will suffer a data breach. It is a when, not an if. They may have already,…

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing….

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce…

Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs…

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost…

This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent…

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of…

“Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. “Data Cloud is the…

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

The aroma of freshly ground coffee beans filled the air as I stepped into the Seattle Starbucks in the late…

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently,…

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected…

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing…

The 2024 U.S. presidential campaign crossed another milestone this week with the first televised debate between the two major-party candidates….

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. …

Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret…

There are over 14,000 martech tools, according to ChiefMartec and MartechTribe. It’s an overwhelming number that no one can keep…

Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the…

We now can generate more content than ever before, but should we? What if we knew what buyers wanted and…

As the second day of the Justice Department’s antitrust case against Google got underway, the EU upheld a $2.6 billion…

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location…

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the end of last year, according…

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October.  Key…

Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. These are both limited…

Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of…

We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” …

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa,…

On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost…

Salesforce announced Thursday it signed a definitive agreement to acquire Own Company for $1.9 billion in cash. Own, which provides…

It’s been a bad week for Microsoft’s AI products.  On Tuesday, the Wall Street Journal reported that many games don’t…

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products.  Regardless of…

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future —…

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness…

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways…

Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their…

Conference season is in full swing. If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring…

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search…

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers…

Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data,…

Fashion and beauty brands are often early tech adopters. Many are digital-native, forging tailored D2C digital strategies. And there are…

(Story updated with information on the Montana privacy law which goes into effect on Oct. 1 and adds detail to…

The U.K.’s government is giving teachers AI chatbots to help them “mark and plan lessons.” The AI will be trained…

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a…

The number of smartphone users globally is forecast to hit 7.7 billion by 2027, with each device providing another potential…

Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning…

Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can…

Composable CDP Hightouch has announced a new enterprise AI product, AI Decisioning, as a native Snowflake app. AI Decisioning leverages…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

The Biden/Harris administration is focusing attention on bad corporate customer experience practices like customer service “doom loops” and problems with…

Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals….

It’s iOS update season again, and email marketers need to get ready. The good news is that while iOS 18…

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people…

It’s high time big tech resigned itself to the new reality. When it’s making decisions about its own operations and…

On July 24, 2024, the U.S. Federal Trade Commission (FTC) released a statement that hit home for many in the…

The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting…

Are you tired of your email campaigns falling short? It’s time to level up your game! Join us for our…

Can your AI smell better? That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate…

Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options,…

While marketers get ready to ramp up holiday campaigns this fall, many U.S. consumers will have politics on their minds….

Ensuring your website and digital content are accessible is an often-overlooked brand strategy. However, a perfect web-accessibility implementation doesn’t need…

The focus of most B2B companies is developing products and services customers need. Selling them requires detailed customer information. It…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

Two large publishers, Dotdash Meredith and Ziff Davis, say Google AI Overviews haven’t significantly impacted their traffic. Here’s what the IAC…

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes…

This is the third article in a three-part series. The first piece discussed composable CDPs; the second covered composable customer…

Times are changing, and marketers are facing new challenges. With the pressure to deliver results and prove the effectiveness of…

Picture this: You’ve just launched a major marketing campaign. The strategy is solid, the creativity is on point. But as…

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time…

Marketers’ primary job is to know what the customer wants. It’s simple, but not easy. When Jim Stengel was CMO…

The IAB Tech Lab announced a change in terminology and an expansion of its U.S. privacy compliance agreement. What had…

Tech companies are spending a lot of money on ads about AI, despite tons of research showing consumers’ dislike for…

This is the second part of a series on using the 80%/20% rule to get the most from your martech…

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon….

With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in….

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies…

Even the best CRM is nearly useless without clean data. Worse still, bad data creates huge costs for companies, like…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated…

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around…

Are you tired of content creation bottlenecks and struggling to keep up with audience demands? It’s time to revolutionize your…

Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements,…

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing,…

Does your consumer product have AI? Do yourself a favor and don’t tell anyone.  A study of 1,000 people found…

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and…

Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts…

The growing use of cloud data warehouses will challenge how we think about martech stacks. It might even lead to…

The way customers make purchases and interact with brands is changing. Food, personal items and even cars are ordered through…

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It…

The digital world moves fast. What drives results today may not be effective tomorrow. To stay ahead, businesses must ensure…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

Facebook and Instagram parent Meta’s ad revenue was up 22% last quarter. The company’s overall revenue increased by the same…

Even established online retailers face significant competition from large discount marketplaces like Temu, Rakuten and, of course, Amazon. That makes…

How well does your organization know how customers engage with your brand? Many of us think we know how it…

How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s…

Nature is a genius at adaptation. For over 3 billion years, organisms acclimated to the earth’s evolving environment with elegant…

Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital advertising revenue for the second quarter of…

Charles II of Spain What do artificial intelligence and the Holy Roman Empire have in common? Inbreeding by both produced…

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its…

Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency…

Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to…

Canva acquired generative AI content and research startup Leonardo.AI for an undisclosed sum. The Australia-based Leonardo.AI launched less than two…

SurveyMonkey, known for online surveys and feedback management, now offers a packaged suite of customer experience tools. Improved experiences will…

Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. This free guide from Act-On…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

Welcome to The Olympics, now with AI! Earlier this year, the International Olympic Committee (which definitely no longer has any…

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to…

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the…

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its…

A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential…

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a…

The long line of young women curled around the corner from the iconic Casa Magazines store on 8th Avenue in…

In B2B demand generation, buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey…

Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize…

Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and…

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter…

As marketers who rely on creative collaborators to produce amazing adverts, timely text and vibrant visuals, we all use stock…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

Netflix is phasing out its cheapest ad-free plan in Canada and the U.K., with plans to do the same in…

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated…

Business is a little sluggish for a number of martech vendors. They will tell you so themselves (just keep reading)….

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing…

Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. In one sense, this might be seen…

There’s a comforting truth to the adage, “Good things come to those who wait.” But waiting often feels synonymous with…

Experts predict a revolution in marketing productivity thanks to GenAI. But how do you unlock its true potential? This webinar…

“How are summer vacations like email marketing?” “Both are more enjoyable when you delegate duties.” My body is back home…

U.S. Supreme Court rulings don’t often impact marketing, but a decision handed down last month likely will. Lober v. Raimondo…

Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The new…

New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 attendees. These are huge events…

AI dominates trade shows, boardrooms and sales conversations. It’s mentioned at nearly every event or webinar. With the potential of…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on…

The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly…

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was…

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust….

Entrepreneur and author Octavia Goderema When it comes to securing funding for a tech startup, we all know the depressing…

Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net….

Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use…

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace…

CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. The prevailing directive…

Sources told Bloomberg that Alphabet’s potential deal to acquire HubSpot is shelved. “Parties didn’t get to due-diligence stage in deal…

TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes…

First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals…

Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered…

HubSpot says fewer than 50 customer accounts were victims of a breach in late June, all impacted customers were notified…

We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular,…

Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market…

Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s digital age. This pricing strategy,…

HubSpot introduced a wave of new updates in June. We’ve explored them all to separate the nice-to-haves from the game…

As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem,…

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of…

I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I…

Some 61% of digital marketers are still using third-party data, according to Salesforce’s latest State of Marketing Report. It also…

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited…

While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and…

To know and be known is the essence of a relationship. To know — and understand — your customers, you…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a…

On June 12 and 13, 2024,  Emarsys went live with the Omnichannel and AI Masterclass, a digital event featuring fireside…

The television landscape has undergone a seismic shift in recent years, reshaped by the relentless march of digital technology. As…

Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture war casus belli. Tonight’s…

In the age of unlimited information, decision paralysis has become a significant challenge for businesses and consumers alike. With so…

Marketers gather at MACH THREE in New York to discuss approaches to composable architecture. Image: The MACH Alliance. Marketers gathered…

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred…

Small companies are the biggest adopters of AI, according to a new report.  Pipedrive’s Annual State of Sales and Marketing…

Much of the marketing we create as marketers and experience as consumers is broad. Some of it will resonate with…