Digital Marketing

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively…

“I left other people alone.” Some days, the ability to make this claim can be a manager’s highest achievement. The…

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its…

Last year, Salesforce and HubSpot announced they were all in on AI agents. Salesforce CEO Marc Benioff said the company…

B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while…

DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. While that’s…

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI,…

Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and…

Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. Banzai is…

Elon Musk may be right about the funding for Stargate. If you haven’t heard of Stargate (likely because you pay…

Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting…

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped…

As you set your 2025 professional goals, why not add one more—elevating your advertising creative? A fresh, intentional approach can…

I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt….

TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working…

AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds…

U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the latest IAB forecast. This growth…

The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the…

Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem…

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing…

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics….

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven…

For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market on…

What can a NASA engineer teach the martech community? Quite a bit and the most valuable lessons go beyond technical…

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpot’s new…

Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and…

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for…

To paraphrase an old saying: “New customers are silver; old customers are gold.” Keeping customers you already have is less…

Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news…

Amazon’s new Retail Ad Service is making retail media networks available to everyone. The service lets retailers use Amazon’s powerful…

AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the…

Setting proper expectations is an important part of any technology deployment. Customer data platforms (CDPs) are no exception.  At the…

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes…

This article was co-authored with Mike Froggatt, Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. While it…

It’s frighteningly easy to poison a large language model (LLM). What’s even more unnerving is you don’t need access to…

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to…

The faster the sales process, the faster the revenue growth. Unfortunately, as we learned in science class, friction slows acceleration…

Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say they are using…

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. U.S. consumers spent $241.4 billion online between…

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and…

Who, what, when, why and how? Journalism students learn to answer these questions to ensure the most important information is…

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues…

There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is helpful with…

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets…

Understanding the real costs of events — and how to manage them effectively — is the difference between a successful…

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Mavely has a network…

CTV and streaming are changing the way viewers watch their favorite shows. The exclusive NFL stream on Netflix this Christmas…

“If the tech stack were an orchestra, which product would be the conductor?” asks Chief Martec Scott Brinker in his…

Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here…

Feel like your marketing team is drowning in analytics reports? You’re not alone. Data surrounds today’s marketers, making it difficult…

This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers…

As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this…

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous…

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer….

For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards…

Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers want it all, and really there’s…

Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

In this tutorial, I’ll show you how to harness large language models (LLMs) to elevate your targeting strategies. I’ll walk…

Imagine walking through a supermarket. You’ve planned to buy bread, but now you’re standing in front of a display of…

In a recent presentation for students at the University of Wisconsin-Madison, I encouraged them to expand the scope of their…

“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP…

Are you pouring time and effort into content that routinely underperforms? You’re not alone. Many B2B marketers spend countless hours…

“The only thing we’re going to do at Salesforce is Agentforce.” That’s what Salesforce CEO Marc Benioff said in September…

Using language to deceive, aka lying, was a uniquely human activity. I say “was” because artificial intelligence is now doing…

It’s common for companies to invest in a new technology and then, a year later, wonder why they’re not getting…

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None…

Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases. Seventy-seven…

With budgets for 2025 set, marketing leaders face a familiar challenge: limited resources and growing skills gaps. With the intense…

Apple released iOS 18 publicly this year, and it includes significant changes to Apple Mail. That means big changes to…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court,…

The uncertain economic landscape presents a challenge to marketing leaders: how to invest in technology that drives results while navigating…

The latest round in the battle between WordPress owner Automattic and WP Engine was won by the latter with California…

We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe…

What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths,…

The level of your AI adoption may have something to do with your salary and role, and maybe the size…

About 65% of the world’s population use text messaging, so it’s no wonder SMS marketing is growing at a staggering…

It’s beginning to look a lot like an AI Christmas for U.K. marketers. Fifty-five percent of them are using the…

“When you talk about AI, contact centers and customer experience, I think that’s the best use case to illustrate return…

Google Ads users are seeing a new “Video” option in the Assets section. Clicking the option leads users to the…

Box, a file-sharing and content management company, announced a new partnership with Adobe Express, which will now be the default…

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution….

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and…

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However,…

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively…

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with…

Uniphore announced today that it is acquiring data technology firms ActionIQ and Infoworks. The move is a key part of…

Martech practitioners operate at the intersection of marketing and technology. As such, they can be placed at different places on…

Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AI’s conversational intelligence allows marketers…

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the…

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, it’s estimated that up to…

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers…

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic…

In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard…

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become…

Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections…

(This story was updated to reflect ongoing business developments) It’s been a tough year for diversity, which is bad news…

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce…

As artificial intelligence continues to reshape industries, a new battle is brewing between startups and tech giants. Companies like Perplexity…

AI continues to embed itself into the fabric of business. However, the conversation often neglects a key component in the…

If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$100M Offers” at least…

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is…

Zeta Global’s stock price jumped 15% yesterday as the company issued a detailed rebuttal to a report critical of its…

Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an…

Intent data comes in many flavors, including first-party and third-party data. It can help you optimize your content strategy and…

Following its antitrust victory in the lawsuit against Google, the U.S. Department of Justice is aiming to fundamentally reshape the…

Criteo expects AI to make a significant difference during Cyber Week and the holiday season. “Criteo has been working on…

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For…

“I am excited to introduce our next step in this journey,the Webex AI agent. This is in pilot right now,…

Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in the U.S. and account for almost…

Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features: Google…

It’s performance review season again. This is meant to be a time of introspection and improvement, but for many, it’s…

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.”…

The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including…

TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool…

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view…

Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Fast…

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing…

A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and…

Do you know why some visitors engage deeply with every page on your website while others barely make it past…

We’ve updated our article on Threads to include a report that ads will begin appearing on the platform in 2025….

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four…

The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and…

Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data…

Many consumers just aren’t that into AI-powered experiences. Only 29% believe that such experiences have met their expectations, according to…

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and…

What did you learn about marketing and marketing operations in 2024? How did you grow your skills? And what do…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and…

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the…

What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? …

Email marketers are going to have their hands full in 2025.  Apple’s iOS 18 is going to change the way…

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here,…

In B2B marketing, simply sticking to traditional channels may limit your potential.  As audiences diversify and new platforms emerge, expanding…

Should product-led growth (PLG) be your No. 1 pick as your go-to-market (GTM) motion? Should it be blended with other…

Not news: Marketing attribution, never a simple thing, is becoming increasingly complex.  News: AI-powered forecasting is rapidly gaining popularity as…

What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the…

Let’s flip a coin. It’s a marketing coin. One side is your business today and the other is tomorrow. As…

Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking…

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications…

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of…

Google’s decision to leave third-party cookies up to the user was the latest twist in a long saga for the…

Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. The release…

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new…

Many organizations start small with AI pilots before scaling. But what if this cautious approach is slowing you down? Starting…

Some ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT has been able to search…

If you haven’t assessed your organization’s marketing technology in the last year, you are likely overdue for a clean out….

Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg.  Imagine if…

Online success hinges on making it fast and easy for users to find what they’re looking for. Shifting channels, evolving consumer expectations,…

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering…

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with…

Last week, in an unprecedented move, the IAB filed a lawsuit to prevent the FTC from enforcing its new “Click…

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What…

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your…

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content…

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at…

B2B marketers in the U.S. spent more than $3 billion on data in 2023, including data for enrichment and intent….

Composability is not a coming trend, it’s here — presumably here to stay. That’s the message from MessageGears in a…

More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a…

SMS campaigns can yield big results for marketers, but there’s a catch: High hurdles around deliverability. For consumers, and ultimately…

The number of new product releases in the martech sector slowed in Q3 2024, while investment shrunk and M&A activity…

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to…

Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before…

It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success…

Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no…

Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed,…

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: …

When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the…

All too often, content is created solely to get clicks, views and likes. It’s all about the call to action…

Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to…

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost…

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without…

Isolation and loneliness are significant problems in society, and people are increasingly turning to AI as a solution.  A Harvard…

Meet ADMaP. That’s the Attribution Data Matching Protocol just released by IAB Tech Lab for public comment. The protocol is…

Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a…

In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized…

Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative experiences sharply impact customer…

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

Holiday promotions got off to a slow start this week as consumers in Florida braced for the second of two…

It’s one thing to ramp up content production, but is the added productivity pumping out waste? This week, digital content…

CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer…

Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time.  Many…

Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The cost will be $250 million in…

Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s…

Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money…

Oracle this week unveiled new AI-powered capabilities for Oracle Fusion Cloud Service and Oracle Fusion Cloud Field Service. The ambitious…

Zendesk, the customer service and experience platform, announced initiatives that will infuse AI capabilities including agents and copilots across its…

Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in its ongoing antitrust lawsuit…