Digital Marketing

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much…

Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where…

The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of…

LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was…

Billions of users log into Meta technologies like Facebook and Instagram every day – an advertiser’s dream. But reaching these…

In the last article we looked at who would win and who would lose in the enterprise and vendor community…

While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands…

Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience…

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. I want Hunter-Thompson-on-illicit-substances visions and…

It would be just typical of the E.U. to place citizens’ rights ahead of convenience and profitability for brands —…

Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its…

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project…

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. CRMs…

Everybody’s talking about all the latest AI developments, but there’s a better, more pragmatic question to ask about it: How…

Engaging today’s customers is like trying to hit a moving target. Needs and expectations shift by the minute. Generic staging…

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new…

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed…

Google has released a detailed response to claims made about Privacy Sandbox in a recent report by the IAB Tech…

Over 50% of Americans aged 35 to 44, and 20% of Americans overall, have flirted with a chatbot. Chatbots have…

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides…

Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, has been acquired by sale…

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The…

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic,…

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration…

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving…

Marketing success depends on truly understanding your customers. But how do you make sense of it all with the deluge…

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited…

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital…

Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here?…

Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age….

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited…

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food…

When it comes to marketing and Black History Month, remember the words of chess grandmaster Savielly Tartakower as looked at…

We’ve updated our story on bulk email restrictions to add details of a report that found B2B organizations regularly exceed…

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the…

Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy regulations tighten and consumer expectations…

Does every marketing organization need a marketing automation platform? There are so many use cases it’s hard to imagine most…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded…

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to…

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat…

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Many…

Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through…

Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple…

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client,…

Data platform LiveRamp, a key player in the identity resolution space, has announced the $200 million acquisition of marketing data…

“Students in Europe are just now writing research papers versus students in the U.K. and U.S. who start writing them…

Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. “I was about to turn…

Marketing technology is a big investment for businesses. If an implementation goes off the rails, the costs go up even…

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal…

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the…

Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why…

When done right, email is an effective, low-cost channel that speaks directly to the customer. In 2024, this channel will…

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and…

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited…

Welcome to 2024, a year sure to be full of exciting challenges and opportunities… where 11,000+ martech solutions are all…

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with…

In my last article, I explained four things you must do to win a prospect’s trust before you ever mention…

Consumers spent $220.1 billion online during the recent holiday season, up $10.4 billion on the previous year, a growth of…

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. It’s so important and also…

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to…

For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is…

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same…

A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and…

Does this tune sound familiar? “Experienced McCMO got a new job, AI-AI-O. And in that job, is a CEO, AI-AI-O….

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space….

It’s been a tough year for many consumers. The rising cost of living has people paring back personal and household…

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to…

The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire…

In their “Martech for 2024” report, Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s…

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on…

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every…

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and…

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your…

Successful digital events require careful planning. That means getting a strategy, agenda and team in place to deliver a compelling…

Good news if you are running very late on dealing with holiday cards like I am. AI is here to…

Registration launch day for my client’s global conference is just a few days away. The team has been in overdrive…

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023…

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage…

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data…

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system,…

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every…

Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture…

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling…

Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same…

Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts…

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection…

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C…

In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity…

Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype from substance. They’re not receptive…

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes…

In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type…

Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics…