Digital Marketing

Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like…

The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of…

Phil Schraeder is CEO at GumGum, the contextual intelligence company. He joined GumGum as COO and CFO and has been…

My previous article, “3 pointers to navigate the confusing martech marketplace,” offered essential strategies for navigating the evolving martech landscape….

Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta testing for two years. It made…

As a senior leader, one of your core responsibilities is pushing your team’s operational maturity forward so you are ready…

One of OpenAI’s founders has a new company dedicated to solving a problem that doesn’t exist and likely never will….

Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a…

As anyone who has walked the length of New York’s Canal Street will know, fake “luxury” goods abound. Vendors have…

HubSpot’s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation….

Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among…

Imagine it’s Monday morning and your inbox is overflowing. Amid the sea of emails, one catches your eye — a…

“We have one piece of the puzzle people are looking for in the area of personalization,” Diana Lee told me….

DAMs are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital…

AI-powered tools and techniques can enhance efficiencies, personalization and data-driven decision-making. However, implementing them in your organization involves carefully upholding…

Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter —…

Was the text in the ad AI-generated or did it require a human to create the typo in “where your…

With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle…

The generative AI arms race may be over before most people know it’s begun. Take the case of genAI as…

Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re…

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures,…

Pega solutions like Customer Decision Hub, Knowledge Buddy and Blueprint are aimed primarily at large enterprise clients. It takes some…

As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term…

This week Apple announced it was (finally) going all in on AI, adding a suite of generative AI capabilities to…

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. So, why don’t…

Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to…

Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey from raw data to actionable…

“I think it is going to revolutionize what our customers are able to do,” said Pega founder and CEO Alan…

Selecting the right martech vendor sounds far easier than it actually is as a process and practice. There are many…

In a move that will simplify life for marketers, the IAB Tech Lab today released its Data Deletion Request Framework….

When you organize your data around “the customer,” you assume “the customer” has the same meaning for all your use…

The growing use of cloud data warehouses by premium brands will challenge how we think about martech stacks. It goes…

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers…

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called…

The Adobe Experience Platform AI Assistant, previewed at Adobe Summit in March, is now generally available to users. Threaded through…

No one doubts AI can be a great help to businesses. However, is it any good as a business?  None…

We email marketers often look for the sweet spots in our email programs — the points in an email cycle…

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts,…

This month’s releases include valuable tools like bot filtering for accurate email metrics, custom fields for more flexible invoicing and…

It’s harder than ever to capture your audience’s attention in an increasingly crowded inbox. With email volumes on the rise…

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using…

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales…

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned…

Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to…

For many people, ChatGPT is synonymous with generative AI. It was certainly the platform that captured the world’s attention. Even…

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals…

For a long time it was difficult for B2B marketers to meet prospects face-to-face or at in-person events. Customer acquisition…

SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their cell…

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits…

From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing,…

Audience at Salesforce Connections, Chicago. The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings…

A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the…

On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data…

Today, Adobe announced Adobe Express for Enterprise, enabling businesses to streamline and accelerate content creation while remaining on-brand. Adobe Express…

Most marketers today understand that marketing is a science driven by data. Yes, creativity and innovation matter, but relying on…

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make…

I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for…

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots…

Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other…

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude…

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for…

In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and…

David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes…

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York….

Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Since…

Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that…

CabinetM released its Q1 2024 Martech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. It…

You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media….

The Department of Justice made a pretty damning argument in its anti-trust case against Google. Judging by the government’s closing…

Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been…

It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the…

A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed roadmap for AI policy yesterday….

When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it…

Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with…

The U.S. government is threatening to ban TikTok in the country if ByteDance, its China-based owner, refuses to sell. The…

The MarTech Conference returns online September 24-25, 2024, with a focus on making smart investments in marketing to drive better…

Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not…

Marketing technology’s percentage of marketing budgets fell to 23.8% this year, down from about 25.4% in 2023, according to Gartner’s…

HubSpot’s earnings and revenue beat expectations for the ninth consecutive quarter amid more reports of a sale to Google’s parent…

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is…

Lead scoring is one of those things companies tend to spend far too much time on and often use improperly….

ChatGPT is expected to announce its new search feature today, according to Reuters, citing unnamed company sources. This new approach…

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better…

Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital…

This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from…

Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. When we…

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter…

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns…

“Nothing exists except atoms and empty space.” So said Democritus, but he wasn’t talking about the marketing technology landscape. Adobe,…

Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the…

Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically…

Growth in digital commerce was vanishingly small in the first quarter of 2024 according to the latest Shopping Index report…

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true….

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions…

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of…

What do Facebook-parent Meta and the Catholic faith have in common? Why AI failure, of course! We will start with…

With digital video poised to overtake linear ad spend for the first time, there was a celebratory feel to this…

Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to…

Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is…

Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. As you’ll see, he kind of…

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage…

If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to…

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…

Marketers short on time and/or resources have developed shortcuts to produce emails and the most common of those can seriously…

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from…

What do you do if the vendor of one of your martech solutions gets bought? An acquisition can change many…

As one of the fastest-growing social media platforms of all time, TikTok is a creative, collaborative, high-engagement environment that reaches…

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably…

Phi-3-Mini is the first in a family of small language models Microsoft plans to release over the coming weeks. Phi-3-Small…

U.S. digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year,…

The use of AI by educators is not always a positive thing. This week a Maryland high school teacher was…

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand…

The new law to ban or force the sale of TikTok creates a problem for marketers beyond the loss of…

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical…

Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. U.S. apparel brand…

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad…

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust.  “A lot of our very…

Try not to be too shocked: Businesses continue to deploy chatbots knowing they can give false answers, according to The…

Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times,…

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of…

Adobe brought more artificial intelligence power to the masses this week, putting the Adobe Express app and AI Assistant into…

Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data…

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities…

Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit….

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and…

Back in 2017, I wrote an article for MarTech, “Message to email marketers: Show me something different in 2018.” It…

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year,…

It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy…

U.S. internet advertising reached a record $225 billion in 2023, a 7.3-percent increase year-over-year, according to the latest IAB report…

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited…

What will customers remember after they experience your website, product, service or people? What will they tell their friends or…

“What marketing technologies should a (fill in the industry) company have in their martech stack?” That’s a question I’m asked…

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of…

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm….

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture,…

The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for…

A marketing campaign using AI to help dogs in shelters get adopted? You better believe I’m writing about that. The…

Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so useful, CRM is…

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their…

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. That’s quite…

Productivity is often viewed solely through the lens of hustle and output. However, natural biological cycles within us influence our…

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand…

“When we think about the magic and value of AI, we know that it actually comes only from a seamless…

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. Image: IAB. The gaming…

Identity resolution programs have become essential for brand marketers seeking to understand who their customers are, the channels they use…

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and…

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to…

Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let’s dig…

Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing…

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up…

Last year, my content and SEO teammates drastically changed their approach to content writing. We realized our blog drove visitors…

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. She’s an…

David Iscove is creative technology practice lead at Cella by Randstad Digital. At the MarTech Conference next week, he’ll be…

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding…

Oracle today announced that it is rolling out a range of generative AI tools across both front and back office…