MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals.
The Consumer Products Engagement report from SAP Emarsys and Deloitte found U.S. consumers prefer to interact with brands via email more than any other channel by a substantial margin.
Websites, mobile apps and SMS followed behind email. Email’s unique ability to provide brands with a channel to engage with consumers who want to engage and be ignored by consumers who aren’t interested at the moment makes it a consumer favorite.
You can read more about the Consumr Products Engagement Report, including its finding related to brand apathy on MarTech.
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