Page Industries, the exclusive licensee of JOCKEY International Inc. is launching a refreshed ‘Nothing Fits Better’ campaign to popularise its men’s innerwear range among young, trend-conscious and Gen Z customers.
The company said it would continue to drive forward the growth of the men’s innerwear range for Jockey by expanding its audiences, with a particular focus on youngsters.
‘’The innerwear segment in India has witnessed an uptick in sales in recent times, with the primary sales of innerwear witnessing a significant growth by volume in the last quarter and remains poised for further growth,’‘ Page Industries said in a statement.
Published – September 09, 2024 11:02 pm IST